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Key Digital Marketing Trends for 2020

Trends in digital marketing keep evolving. With 2020 coming in, what does the industry have in store? Let’s explore the key digital marketing trends that are likely to dominate 2020.

Shoppable posts

For quite some time, business houses were looking for a tool, which would channelize their social media followers to their online stores. Shoppable posts on social media enable the audience to purchase the offerings on the online portals. This mechanism involves a system that enables them to purchase products through social media advertisements or posts directly. Therefore, the customers need not leave the app or site. When you collaborate with a reputed digital marketing agency in Dubai, the professionals will help you integrate this technique into your strategy.

Direct messaging

Brands, in an attempt to establish a greater degree of engagement with the customers, are taking to DMs. Direct messaging results in a greater personal attachment between the brand and its customers. In 2020, this trend is likely to become popular across a greater number of marketers. Business firms can develop stronger bonds with customers when they interact with them directly through Twitter, Facebook or Instagram. Communicating through these forums, the marketers can enjoy the immediacy, and it turns out to be a favorable environment for the company. Get across to a digital marketing company Dubai to leverage your business with the latest trends in the industry.


With a rapid increase in the impact caused by the influencers over your targeted audience, many businesses regardless of their size and popularity started incorporating influencer marketing as their primary marketing strategy. For public figures with several thousand followers, it is a seamless task to make a product or service popular through a recommendation or social media posts. However, instead of high rated influencers, the importance of micro-influencers will be more trending. Most of the small and medium-sized businesses find it the best way to market their products through micro-influencers, which have been proved to be influential with its minimum sponsorships and thereby aid in maintaining a strong relationship with their followers. In short, in 2020, micro-influencers will become more efficient, since it is more cost-effective and engaging than high-rated influencers with huge followers.

Experienced professionals of a reputed digital marketing company in Dubai, can provide you with proper guidance on this latest trend that would enhance your conversion rate.

Interactive Content

Let’s start with the phrase “Content is king”. 

In the current scenario, content marketing has become a necessary factor for any modern brand. Thus, a well- defined content for your business enables you to build trust with your leads and customers, which will boost your reputation among your targeted audience. While articles, videos and other posts with valuable and informative content have marked their presence among individuals, there is a stronger inclination towards creative and interactive content like Q&As, polls, puzzles, etc, which opens a huge platform for interactions. Thus, in 2020, the relevance of interactive web content is expected to rise drastically than in previous years.

For more details about the importance of interactive content and techniques to drive more audience to your business, collaborate with a digital marketing agency in Dubai and scale up your business. 

Other popular digital marketing trends for 2020 include programmatic advertisements, sentiment analysis, visual search and niche or alternative social media channels, etc. Lets see if 2020 be the year with more innovative market trends that would leverage your business to great heights.